Equity research reports: contents, ratings and price targets
KnownMemorizeWhat sits where in a research report
| Section | Holds |
|---|---|
| Opinion and summary (first page) | rating, price target and horizon, implied return, thesis, catalysts, ticker, sector, market capitalization, market float, earnings summary |
| Business, industry, competition | business model, products, suppliers and customers, peers, the forces that matter |
| Financial analysis and valuation | key ratios only (including industry ratios), more than one valuation approach |
| Investment risks | company, industry, macroeconomic; scenarios built into the valuation |
| Sustainability | environmental, social and governance strengths and controversies; detailed where financially material |
Memory hook Call, Company, Cash, Caution, Climate: the five sections in reading order.
Know it cold Written last: the first page. Thesis = why mispriced; catalyst = what closes the gap.
MemorizeFrom target to rating
| Rating | Rule of thumb |
|---|---|
| Buy / overweight | at least about +10%-15% (absolute, or above the benchmark) |
| Hold / neutral | in between |
| Sell / underweight | at least about 10%-15% below zero or below the benchmark |
Memory hook Relative = subtract the benchmark first.
Know it cold Expected appreciation = (target − price) ÷ price; no uniform standard; horizon usually one or two years.
Key terms
- equity research report Know the idea
- initiating coverage Know the idea
- periodic report Know the idea
- absolute rating Use it
- relative rating Use it
- expected appreciation Use it
- price target Memorize
- investment thesis Memorize
- catalysts Memorize
- market float Memorize
- peer group Know the idea
- available seat kilometers Know the idea
- transitory risk factor Know the idea
- sustainability section Know the idea
- Opinion and investment summary Memorize the first page
- Price target point or range, usually one year
- Investment thesis why the stock is mispriced
- Catalysts events that could close the gap
- First-page data ticker, sector, market capitalization, market float, recent news, earnings
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- Business, industry and competitive position Memorize business model, peers, the forces that matter
- Financial analysis and valuation Memorize key ratios only; more than one valuation approach
- Investment risks Memorize company, industry, economy; built into the valuation
- Sustainability and other factors Know the idea depth depends on jurisdiction and industry
- Initiating coverage Use it first report, often after an initial public offering; thorough
- Periodic report Use it after an event or an expected announcement
- Episodic event a merger or acquisition
- Expected announcement quarterly earnings
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- Company-specific Use it one product or client, operations, strategy
- Industry-wide Use it cycles, new entrants, regulation
- Macroeconomic Use it inflation, interest rates, exchange rates
Formulas
Quick example
A share trades at 2,500 Japanese yen and the one-year target is 2,900 yen. (2,900 − 2,500) ÷ 2,500 = 400 ÷ 2,500 = 16.0%.
- 2900−2500=÷2500= 0.16
- 2900ENTER2500−2500÷ 0.16
ENTER enter (on the HP, puts the number on the stack)