Analyst Dojo
Lesson 2 of 2 11–14% of the exam

Price return, total return and the price of a share

A share earns its price change plus any dividends: total return = (end price − price paid + dividend) ÷ price paid. Use one per-share basis across splits, compound over several periods, and price a share as the present value of its expected dividends plus its expected future price.

8 min cram, 36 min full read. Based on the 2027 CFA® Program Level I curriculum, Equities, Learning Module 4.

Tailor this to you: take the self-assessment

Before this: Dividends, share repurchases, stock splits and the dividend timetable, Holding period return

On the exam

  • Calculate price and total return for equity securities

Calculate the price return and total return on equity securities. Expect: a holding period return with and without a dividend, an end price backed out of a return, a return across a split, a dividend reinvested in shares or at a risk-free rate, a two-year return, and today's price from expected dividends and a price target.

How deeply to learn each part
Know the idea
Understand it in general. It frames other topics, but you will not calculate with it.
Use it
Understand it well enough to solve a question with it. Recognize when it applies.
Memorize
Learn it by heart. The exam will not give it to you.

You know this one. The full lesson is folded away. The takeaways, formulas and checkpoint below are your quick refresher, and the checkpoint is a fair test of whether you still do.

You tested strong here. The full lesson is folded away. The takeaways, formulas and checkpoint below are your quick refresher, and the checkpoint is a fair test of whether you still know it.

Cram mode: the one-screen version of this lesson. Switch to Full for the explanations, worked examples and interactives.

Where does an equity return come from?

A share earns a return from two sources only: the cash dividends the company chooses to pay, and the rise or fall in the share price over the period, a capital gain or loss . Unlike a bond, a share promises no payments and never matures.

Where an equity return comes from
Total returnprice change plus dividends, over the price paid
  • Price return Memorize capital gain or loss; the whole return of a non-payer
  • Dividends Memorize
    • Paid at the end add D to the end price
    • Reinvested in shares buy D ÷ payment-date price more shares
    • Reinvested elsewhere use the dividend's value at period end

Use prices adjusted for any split or reverse split. Returns can be measured over any holding period, a day, a week or a year. This lesson ignores taxes.

How do you calculate the return on a share?

Add the price change and the dividend, then divide by the price paid. If the share pays nothing, only the price change is left. That is the price return , and it is the whole return of a share that pays nothing, assuming no restructuring or liquidation during the period.

Price return Memorize
rE=Pt+1−PtPtr_E = \frac{P_{t+1} - P_t}{P_t}

The total return adds the dividend received. Here rEr_E is the realized rate of return . For a share that pays nothing, Dt+1=0D_{t+1} = 0 and the total return reduces to the price return. (Quantitative Methods writes the same return with rr and IncInc for income. It is one idea in two notations.)

Total return Memorize
rE=Pt+1−Pt+Dt+1Ptr_E = \frac{P_{t+1} - P_t + D_{t+1}}{P_t}

Questions often give the return and ask for something else: the end price you must sell at, or the dividend you need. It is the same formula, turned around.

Rearrange itTotal return on a share: solve for any input
The question asks for
An investor buys a share at 48.00, receives a dividend of 1.44 at the end of the year and sells at 52.80. The one-year total return is closest to:

(52.80 − 48.00 + 1.44) ÷ 48.00 = 13.00%

Total return13.00%

On your calculator
  1. 52.8−48+1.44=÷48=0.13, so 13.00%
  1. 52.8ENTER48−1.44+48÷0.13

ENTER enter (on the HP, puts the number on the stack)

Exam tip Two shares with the same total return can end at different prices. The one that paid a dividend needs less price gain.

The widget below follows the rest of this lesson: its first tab adds a split, then come a mid-year dividend, two years and the price today.

InteractiveOne year: price change plus dividend, over the price paid

Try this 0 of 2

  • One year: choose the 3-for-1 split and keep the same return
  • Mid-year dividend: find a year-end price at which reinvesting in shares earns less than keeping the cash
Buy (t)Year end (t + 1)−48.00+52.80 sale+1.44 dividend
Price return10.00%
Dividend part3.00%
Total return, rE13.00%
Show working

rE = (Pt+1 − Pt + Dt+1) ÷ Pt = (52.80 − 48.00 + 1.44) ÷ 48.00 = 6.24 ÷ 48.00 = 13.00%

Price return 4.80 ÷ 48.00 = 10.00%; dividend part 1.44 ÷ 48.00 = 3.00%.

Total return on your calculator
  1. 52.8−48+1.44=÷48=0.13
  1. 52.8ENTER48−1.44+48÷0.13

ENTER enter (on the HP, puts the number on the stack)

Return = price change plus dividends over the price paid. Price today = dividends plus the expected price, both discounted.

What if the share splits during the period?

Express the purchase price, the end price and the dividend per share on the same basis. The easiest way is to divide the purchase price by the split ratio and use the end price and dividend as quoted after the split. These are split-adjusted prices . A split never changes the return.

A reverse split works the same way and leaves the return unchanged. A 1-for-4 reverse split at year end on a share bought at 2.00 that ends at 2.30 with a 0.03 dividend gives 9.20 and 0.12 per new share against an adjusted cost of 8.00, still (9.20 − 8.00 + 0.12) ÷ 8.00 = 16.50%.

What if the dividend is reinvested?

A dividend received during the period can buy more shares at the price on the dividend payment date , written PPDP_{PD}. These are reinvested dividends . You end the period with 1+D÷PPD1 + D \div P_{PD} shares, and the extra fraction rides the rest of the price move.

Return with the dividend reinvested in shares Memorize
rE=Pt+1(1+DPPD)−PtPtr_E = \frac{P_{t+1}\left(1 + \dfrac{D}{P_{PD}}\right) - P_t}{P_t}

Route 2 is not the reinvested-shares formula. When you are reinvesting at the risk-free rate , you grow the dividend to its value at the end of the period and put that value in the ordinary total-return formula. Only reinvestment in the same shares uses 1+D÷PPD1 + D \div P_{PD}.

Rearrange itReturn with the dividend reinvested in shares: solve for any input
The question asks for
An investor buys a share at 60.00. Midway through the year a dividend of 1.50 is paid, and the investor immediately reinvests it in the same shares at 62.50. The share ends the year at 66.00. The one-year total return is closest to:

(66.00 × (1 + 1.50 ÷ 62.50) − 60.00) ÷ 60.00 = 12.64%

Total return12.64%

On your calculator
  1. 1.5÷62.5+1=×66=the value at year end, 67.584
  2. −60=÷60=0.1264
  1. 1.5ENTER62.5÷1+66×the value at year end, 67.584
  2. 60−60÷0.1264

ENTER enter (on the HP, puts the number on the stack)

Reinvesting, like a reverse split, can leave you with fractional share ownership (0.024 of a share here), with a proportional claim on dividends and net assets.

How do you get a return over several years?

Use it

Compound the yearly total returns. This is compounding periodic returns , and it is the same as reinvesting each year’s dividend in shares at that year’s closing price. Add the last year’s dividend to the last price; it is not reinvested.

Return over several periods Use it
r=(1+r1)(1+r2)⋯(1+rn)−1r = (1 + r_1)(1 + r_2)\cdots(1 + r_n) - 1

The same chaining appears in Quantitative Methods, Learning Module 1.

Price index or total return index?

Know the idea

A price index follows prices only. A total return index also reinvests the dividends. Over long periods the gap can be large, and it is largest where dividends are high.

Take two fictional markets over 15 years, with both indexes starting at 100. In Market A, fast-growing with low dividends, the price index reaches 420 and the total return index 500. Reinvested dividends account for 1 − 420 ÷ 500 = 16% of the ending value. In Market B, mature with high dividends, the price index reaches 180 and the total return index 360. Reinvested dividends account for 1 − 180 ÷ 360 = 50%.

Unlike an unrealized gain, a dividend is usually taxed when received, even if you reinvest it. That trims the total return an investor actually keeps. How indexes report both versions is covered in Quantitative Methods.

What should the share be worth today?

Today’s price should equal the present value (PV) of what you expect to receive: the dividends during the holding period and the price at the end, discounted at the required return on equity , rer_e. This is the present value of dividends and a future price . The E(⋅)E(\cdot) marks an expected value, because the future price is not known today. The expected price at the end is often an analyst’s price target .

Price from next year's expected price Memorize
Pt=E(Pt+1)+E(Dt+1)1+reP_t = \frac{E(P_{t+1}) + E(D_{t+1})}{1 + r_e}

With no dividend, the numerator is E(Pt+1)E(P_{t+1}) alone.

For a longer holding period, discount each dividend and the target separately. With a constant dividend D, the sum of the discounted dividends is an annuity, so the time value of money keys do it in one go.

Price from n years of dividends and a target Memorize
Pt=∑i=1nD(1+re)i+E(Pt+n)(1+re)nP_t = \sum_{i=1}^{n} \frac{D}{(1 + r_e)^i} + \frac{E(P_{t+n})}{(1 + r_e)^n}
Rearrange itPrice from dividends and a target: solve for any input
The question asks for
An analyst expects a share to pay a dividend of 1.40 at the end of each of the next 3 years and sets a target price of 52.00 at the end of year 3. The required return on equity is 9.00%. The share's price today is closest to:

1.40 × 2.5313 + 52.00 ÷ 1.295 = 43.70

Price today43.70

On your calculator
  1. 2NDCLR TVM
  2. 3N9I/Y1.4PMT52FV
  3. CPTPV−43.6974, so 43.70

2ND second function (the shifted label above a key) · CLR TVM clear the time value of money keys · N number of periods · I/Y interest rate per year (per period when P/Y is 1) · PMT payment · FV future value · CPT compute · PV present value

  1. fCLEAR FIN
  2. 3n9i1.4PMT52FV
  3. PV−43.6974

f gold shift key · CLEAR FIN clear the financial registers · n number of periods · i interest rate per period · PMT payment · FV future value · PV present value

If the question gives the dividend just paid and a growth rate, grow it before discounting: the first dividend is D0(1+g)D_0(1 + g).

The present value of the expected price usually outweighs that of the dividends, unless the horizon is very long or the discount rate very high. Held indefinitely, a share’s value rests on its dividends. A company that pays nothing is worth only what its future price is worth today, which depends on how fast its net assets grow.

What today's price is made of
Price todaydiscounted at the required return
  • Present value (PV) of expected dividends Memorize the more predictable part
  • PV of the expected price at the end Memorize usually the larger part over a short horizon

The dividend part of an expected return is usually the more predictable part, because companies try to keep dividends steady. That is the predictability of dividends . Future prices, and so price targets, are far less certain. Learning Module 6 builds full discounted cash flow models from this idea.

Memorize this

MemorizeEquity return and price formulas

CaseFormula
No dividendrE=Pt+1−PtPtr_E = \frac{P_{t+1} - P_t}{P_t}
Dividend at the endrE=Pt+1−Pt+Dt+1Ptr_E = \frac{P_{t+1} - P_t + D_{t+1}}{P_t}
Dividend reinvested in sharesrE=Pt+1(1+D/PPD)−PtPtr_E = \frac{P_{t+1}(1 + D/P_{PD}) - P_t}{P_t}
Several periods(1+r1)(1+r2)⋯−1(1 + r_1)(1 + r_2)\cdots - 1
Price, one yearPt=E(Pt+1)+E(Dt+1)1+reP_t = \frac{E(P_{t+1}) + E(D_{t+1})}{1 + r_e}
Price, n yearsPt=∑D(1+re)i+E(Pt+n)(1+re)nP_t = \sum \frac{D}{(1 + r_e)^i} + \frac{E(P_{t+n})}{(1 + r_e)^n}

Memory hook Return looks back from the price paid; price looks forward from what you expect. Same pieces, opposite direction.

Know it cold Across a split, adjust the purchase price (or scale end price and dividend together). Last period's dividend is added, not reinvested.

Where an equity return comes from
Total returnprice change plus dividends, over the price paid
  • Price return Memorize capital gain or loss; the whole return of a non-payer
  • Dividends Memorize
    • Paid at the end add D to the end price
    • Reinvested in shares buy D ÷ payment-date price more shares
    • Reinvested elsewhere use the dividend's value at period end
What today's price is made of
Price todaydiscounted at the required return
  • Present value (PV) of expected dividends Memorize the more predictable part
  • PV of the expected price at the end Memorize usually the larger part over a short horizon
Price return Memorize
rE=Pt+1−PtPtr_E = \dfrac{P_{t+1} - P_t}{P_t}
Quick example

A share bought at 36.00 that pays nothing and is sold at 38.70 returns (38.70 − 36.00) ÷ 36.00 = 7.50%.

On your calculator
  1. 38.7−36=÷36= 0.075
  1. 38.7ENTER36−36÷ 0.075

ENTER enter (on the HP, puts the number on the stack)

Total return Memorize
rE=Pt+1−Pt+Dt+1Ptr_E = \dfrac{P_{t+1} - P_t + D_{t+1}}{P_t}
Quick example

Buy at 25.00, receive a dividend of 0.75 and sell at 26.50: (1.50 + 0.75) ÷ 25.00 = 9.00% (a price return of 6.00%).

On your calculator
  1. 26.5−25+0.75=÷25= 0.09
  1. 26.5ENTER25−0.75+25÷ 0.09

ENTER enter (on the HP, puts the number on the stack)

Return with the dividend reinvested in shares Memorize
rE=Pt+1(1+DPPD)−PtPtr_E = \dfrac{P_{t+1}\left(1 + \dfrac{D}{P_{PD}}\right) - P_t}{P_t}
Quick example

Buy at 40.00. A dividend of 0.80 is reinvested at 42.00 and the share ends at 46.00. 46.00 × (1 + 0.80 ÷ 42.00) = 46.8762, so the return is (46.8762 − 40.00) ÷ 40.00 = 17.19%.

On your calculator
  1. 0.8÷42+1=×46= 46.8762
  2. −40=÷40= 0.1719
  1. 0.8ENTER42÷1+46× 46.8762
  2. 40−40÷ 0.1719

ENTER enter (on the HP, puts the number on the stack)

Return over several periods Use it
r=(1+r1)(1+r2)⋯(1+rn)−1r = (1 + r_1)(1 + r_2)\cdots(1 + r_n) - 1
Quick example

Yearly total returns of 6%, −2% and 9%: 1.06 × 0.98 × 1.09 − 1 = 13.23%. Adding them would give 13.00%.

On your calculator
  1. 1.06×0.98×1.09−1= 0.1323
  1. 1.06ENTER0.98×1.09×1− 0.1323

ENTER enter (on the HP, puts the number on the stack)

Price from next year's expected price Memorize
Pt=E(Pt+1)+E(Dt+1)1+reP_t = \dfrac{E(P_{t+1}) + E(D_{t+1})}{1 + r_e}
Quick example

An expected price of 30.00 and an expected dividend of 0.90 in a year, with a required return of 8%: (30.00 + 0.90) ÷ 1.08 = 28.61.

On your calculator
  1. 30+0.9=÷1.08= 28.6111
  1. 30ENTER0.9+1.08÷ 28.6111

ENTER enter (on the HP, puts the number on the stack)

Price from n years of dividends and a target Memorize
Pt=∑i=1nD(1+re)i+E(Pt+n)(1+re)nP_t = \sum_{i=1}^{n} \dfrac{D}{(1 + r_e)^i} + \dfrac{E(P_{t+n})}{(1 + r_e)^n}
Quick example

A dividend of 0.60 a year for 5 years, a target of 20.00 and a required return of 7%: 0.60 × 4.1002 + 20.00 ÷ 1.07⁵ = 2.46 + 14.26 = 16.72.

On your calculator
  1. 2NDCLR TVM
  2. 5N7I/Y0.6PMT20FV
  3. CPTPV −16.72

2ND second function (the shifted label above a key) · CLR TVM clear the time value of money keys · N number of periods · I/Y interest rate per year (per period when P/Y is 1) · PMT payment · FV future value · CPT compute · PV present value

  1. fCLEAR FIN
  2. 5n7i0.6PMT20FV
  3. PV −16.72

f gold shift key · CLEAR FIN clear the financial registers · n number of periods · i interest rate per period · PMT payment · FV future value · PV present value

How it is asked

  1. Back out an end price

    Bought at INR 400, total return 15%, dividend INR 18. Selling price?

    400 × 1.15 − 18 = INR 442. Trap: 460 (dividend ignored).

  2. Return across a split

    Bought at 1,000; after a 4-for-1 split it ends at 285 with a 5 dividend per new share.

    (285 − 250 + 5) ÷ 250 = 16.00%. Traps: 14.50% (dividend divided by 4), 22.00% (dividend times 4).

  3. Two-year return

    40.00 → 44.00 (+1.20 reinvested) → 46.20 (+1.20).

    1.13 × 1.077273 − 1 = 21.73%. Traps: 21.50% (both dividends added at the end), 20.73% (returns added).

  4. Price from a target with growing dividends

    D₀ 2.00, g 5%, four-year target 60.00, required return 10%.

    Grow first: 48.11. Trap: 47.77 (first dividend left at 2.00).

Exam traps

  • Dividing by the end price instead of the price paid.
  • Adjusting the dividend but not the purchase price for a split, or scaling the dividend the wrong way.
  • Adding the yearly returns, or adding every dividend to the final price, instead of compounding.
  • Reinvesting the final period's dividend. It is added to the end price.
  • Using the purchase price instead of the payment-date price to count the shares a reinvested dividend buys.
  • Discounting all the dividends as if they arrived with the target price, or forgetting to grow the dividend just paid.

Checkpoint

3 exam-style questions. About 90 seconds each.

  1. 1An investor buys a share at INR 1,200. One year later, immediately after a 5-for-1 stock split, the company pays a dividend of INR 6 per new share and the shares trade at INR 262. The one-year total return is closest to:

  2. 2An investor buys a share at CAD 50.00. Halfway through the year the company pays a dividend of CAD 1.00, which the investor immediately reinvests in the same shares at the then price of CAD 52.00. The share ends the year at CAD 55.00. The one-year total return is closest to:

  3. 3An analyst sets a three-year price target of EUR 80.00 for a share expected to pay a dividend of EUR 2.00 at the end of each of the next three years. The required return on the share is 10%. The share's price today is closest to:

Key takeaways

  • An equity return is the price change plus dividends, divided by the price paid.
  • Across a split, put every price and dividend on one per-share basis; the return does not change.
  • A dividend reinvested in shares buys dividend ÷ payment-date price more shares; over several periods, multiply the (1 + r) terms.
  • Price today = present value of expected dividends + present value of the expected price at the end, at the required return on equity.
Price return Memorize
rE=Pt+1−PtPtr_E = \dfrac{P_{t+1} - P_t}{P_t}
Quick example

A share bought at 36.00 that pays nothing and is sold at 38.70 returns (38.70 − 36.00) ÷ 36.00 = 7.50%.

On your calculator
  1. 38.7−36=÷36= 0.075
  1. 38.7ENTER36−36÷ 0.075

ENTER enter (on the HP, puts the number on the stack)

Total return Memorize
rE=Pt+1−Pt+Dt+1Ptr_E = \dfrac{P_{t+1} - P_t + D_{t+1}}{P_t}
Quick example

Buy at 25.00, receive a dividend of 0.75 and sell at 26.50: (1.50 + 0.75) ÷ 25.00 = 9.00% (a price return of 6.00%).

On your calculator
  1. 26.5−25+0.75=÷25= 0.09
  1. 26.5ENTER25−0.75+25÷ 0.09

ENTER enter (on the HP, puts the number on the stack)

Return with the dividend reinvested in shares Memorize
rE=Pt+1(1+DPPD)−PtPtr_E = \dfrac{P_{t+1}\left(1 + \dfrac{D}{P_{PD}}\right) - P_t}{P_t}
Quick example

Buy at 40.00. A dividend of 0.80 is reinvested at 42.00 and the share ends at 46.00. 46.00 × (1 + 0.80 ÷ 42.00) = 46.8762, so the return is (46.8762 − 40.00) ÷ 40.00 = 17.19%.

On your calculator
  1. 0.8÷42+1=×46= 46.8762
  2. −40=÷40= 0.1719
  1. 0.8ENTER42÷1+46× 46.8762
  2. 40−40÷ 0.1719

ENTER enter (on the HP, puts the number on the stack)

Return over several periods Use it
r=(1+r1)(1+r2)⋯(1+rn)−1r = (1 + r_1)(1 + r_2)\cdots(1 + r_n) - 1
Quick example

Yearly total returns of 6%, −2% and 9%: 1.06 × 0.98 × 1.09 − 1 = 13.23%. Adding them would give 13.00%.

On your calculator
  1. 1.06×0.98×1.09−1= 0.1323
  1. 1.06ENTER0.98×1.09×1− 0.1323

ENTER enter (on the HP, puts the number on the stack)

Price from next year's expected price Memorize
Pt=E(Pt+1)+E(Dt+1)1+reP_t = \dfrac{E(P_{t+1}) + E(D_{t+1})}{1 + r_e}
Quick example

An expected price of 30.00 and an expected dividend of 0.90 in a year, with a required return of 8%: (30.00 + 0.90) ÷ 1.08 = 28.61.

On your calculator
  1. 30+0.9=÷1.08= 28.6111
  1. 30ENTER0.9+1.08÷ 28.6111

ENTER enter (on the HP, puts the number on the stack)

Price from n years of dividends and a target Memorize
Pt=∑i=1nD(1+re)i+E(Pt+n)(1+re)nP_t = \sum_{i=1}^{n} \dfrac{D}{(1 + r_e)^i} + \dfrac{E(P_{t+n})}{(1 + r_e)^n}
Quick example

A dividend of 0.60 a year for 5 years, a target of 20.00 and a required return of 7%: 0.60 × 4.1002 + 20.00 ÷ 1.07⁵ = 2.46 + 14.26 = 16.72.

On your calculator
  1. 2NDCLR TVM
  2. 5N7I/Y0.6PMT20FV
  3. CPTPV −16.72

2ND second function (the shifted label above a key) · CLR TVM clear the time value of money keys · N number of periods · I/Y interest rate per year (per period when P/Y is 1) · PMT payment · FV future value · CPT compute · PV present value

  1. fCLEAR FIN
  2. 5n7i0.6PMT20FV
  3. PV −16.72

f gold shift key · CLEAR FIN clear the financial registers · n number of periods · i interest rate per period · PMT payment · FV future value · PV present value

All Equities formulas, every lesson

Practice exam-style questions on Sources of Equity Returns

Questions about this lesson?

Where this comes back

Questions candidates ask

What is the difference between price return and total return on a stock?

Price return is the change in price over the price paid. Total return adds the dividends received: (end price − price paid + dividend) ÷ price paid. For a share that pays no dividend the two are the same.

How do you calculate a stock's return after a stock split?

Put everything on the same per-share basis. Divide the purchase price by the split ratio (a 4-for-1 split turns 1,000 into 250), then use the post-split price and dividend. The split itself changes nothing.

How do reinvested dividends change the holding period return?

The dividend buys dividend ÷ payment-date price more shares, and those shares gain or lose with the rest of the period: return = [end price × (1 + dividend ÷ payment-date price) − price paid] ÷ price paid.

How do you value a stock from a price target and dividends?

Discount each expected dividend and the target price at the required return on equity and add them. With dividends of 1.50 a year for four years, a 60.00 target and 8%, the price is 49.07.

Spotted an error? Tell us and we will fix it.

  1. Dividends, share repurchases, stock splits and the dividend timetable
  2. Price return, total return and the price of a share

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