The six-step financial statement analysis framework
Every analysis runs through six steps: articulate the purpose and context, collect data, process data, analyze and interpret, develop and communicate conclusions, and follow up. Each step has its own output, and the exam asks you to place an activity or an output in the right step.
On the exam
- Describe the steps in the financial statement analysis framework
Describe the steps of the framework. Expect: which step an activity belongs to (common-size statements, ratios, a revised recommendation), or which output belongs to a given step. The classic trap is processing versus analyzing.
How deeply to learn each part
- Know the idea
- Understand it in general. It frames other topics, but you will not calculate with it.
- Use it
- Understand it well enough to solve a question with it. Recognize when it applies.
- Memorize
- Learn it by heart. The exam will not give it to you.
You know this one. The full lesson is folded away. The takeaways, formulas and checkpoint below are your quick refresher, and the checkpoint is a fair test of whether you still do.
You tested strong here. The full lesson is folded away. The takeaways, formulas and checkpoint below are your quick refresher, and the checkpoint is a fair test of whether you still know it.
What are the six steps?
Purpose and context, collect data, process data, analyze and interpret, conclude and communicate, then follow up. Learn the order and what each step produces, because the exam gives you one and asks for the other.
The financial statement analysis framework is the same for an equity analyst valuing a share and a credit analyst rating a bond. Only the purpose changes.
| # | Step | Typical inputs | Typical outputs |
|---|---|---|---|
| 1 | Articulate the purpose and context | The analyst’s function, the client’s needs, institutional guidelines | Statement of purpose, specific questions, nature and content of the report, timetable and resources |
| 2 | Collect data | Statements, industry and economic data, management, site visits | Statements and data in a usable form, completed questionnaires |
| 3 | Process data | The data from step 2 | Adjusted statements, common-size statements, ratios and graphs |
| 4 | Analyze and interpret | Input data and processed data | Analytical results, forecasts, valuations |
| 5 | Develop and communicate conclusions and recommendations | Analytical results, previous reports, institutional guidelines | Analytical report answering the step-1 questions, a recommendation |
| 6 | Follow-up | New information from repeating the earlier steps | Actual versus expected results, revised forecasts, updated reports and recommendations |
- 1. Articulate purpose and context Memorize what decision, for whom, by when
- Statement of purpose the objective of the analysis
- List of specific questions what the analysis must answer
- Nature and content of the report plus timetable and budgeted resources
-
- 2. Collect data Memorize statements, industry data, management, site visits
- Financial statements in a usable form for example a spreadsheet
- Completed questionnaires if used
-
- 3. Process data Memorize adjust and scale the numbers
- Adjusted financial statements
- Common-size statements
- Ratios and graphs the output of this step, the input to step 4
-
- 4. Analyze and interpret Memorize explain what the processed data mean
- Analytical results
- Forecasts
- Valuations
-
- 5. Develop and communicate conclusions Memorize answer the questions from step 1
- Analytical report
- Recommendation invest or not, extend credit or not
-
- 6. Follow up Memorize repeat earlier steps as needed
- Actual versus expected results
- Revised forecasts
- Updated reports and recommendations
-
Why does the purpose come first?
Because it decides everything else: which questions matter, which data to collect, how deep to go and what the report looks like. A credit review of a supplier needs different data and depth from an equity valuation.
Opening a spreadsheet and computing forty ratios feels productive, but most of them will answer nothing anyone asked. Write down the decision first, then pick only the numbers that bear on it. Settle the practical frame at the same time: who reads the result, in what form, by which date, and with how much time and budget.
How do you tell processing from analyzing?
Memorize
Processing turns raw data into comparable numbers. Analyzing says what those numbers mean for the question. Sort any activity with one test: is it producing a number, or explaining one?
| Activity | Step |
|---|---|
| Adjusting statements so two companies are comparable | 3, process |
| Preparing common-size statements | 3, process |
| Computing ratios, growth rates and charts | 3, process |
| Saying margins fell because input costs rose | 4, analyze and interpret |
| Building a forecast or a valuation | 4, analyze and interpret |
Exam tip Ratios are the output of step 3 and the input of step 4. If the stem says “computing”, pick process data.
Sort the outputs and activities into the six steps, then try the process-or-analyze round.
Go deeper The framework is a loop, not a line
In practice, a finding in step 4 often sends you back to step 2 for more data, and follow-up repeats earlier steps whenever new information arrives. The purpose also sets the report format: an internal memo, published research and a credit committee paper are three different deliverables. An equity analyst’s external report typically includes a summary and conclusion, an industry overview and competitive analysis, a financial model with scenarios, a valuation and the investment risks. When communicating, distinguish facts from opinions and disclose the limits of the analysis.
Go deeper A wrinkle: where do forecasts belong?
Forecasting and valuation models are sometimes described as tools you use while processing data, yet the official step-by-step table lists forecasts and valuations as outputs of analyze and interpret. For a “which step” question, follow the table: ratios, common-size and adjusted statements are step 3; analytical results, forecasts and valuations are step 4.
Memorize this
MemorizeSix steps and their outputs
| # | Step | Output |
|---|---|---|
| 1 | Purpose and context | Statement of purpose, specific questions, report format, timetable and resources |
| 2 | Collect data | Financial statements and other data in a usable form, completed questionnaires |
| 3 | Process data | Adjusted statements, common-size statements, ratios and graphs |
| 4 | Analyze and interpret | Analytical results, forecasts, valuations |
| 5 | Conclude and communicate | Report answering the step-1 questions, recommendation |
| 6 | Follow up | Actual versus expected, revised forecasts, updated recommendation |
Memory hook A kitchen: menu (purpose), shop (collect), prep (process), taste (analyze), serve (conclude), check the feedback (follow up). Chopping is not tasting.
Know it cold Ratios are the output of processing and the input to analyzing. Computing is processing; explaining what it means is analysis.
- 1. Articulate purpose and context Memorize what decision, for whom, by when
- Statement of purpose the objective of the analysis
- List of specific questions what the analysis must answer
- Nature and content of the report plus timetable and budgeted resources
-
- 2. Collect data Memorize statements, industry data, management, site visits
- Financial statements in a usable form for example a spreadsheet
- Completed questionnaires if used
-
- 3. Process data Memorize adjust and scale the numbers
- Adjusted financial statements
- Common-size statements
- Ratios and graphs the output of this step, the input to step 4
-
- 4. Analyze and interpret Memorize explain what the processed data mean
- Analytical results
- Forecasts
- Valuations
-
- 5. Develop and communicate conclusions Memorize answer the questions from step 1
- Analytical report
- Recommendation invest or not, extend credit or not
-
- 6. Follow up Memorize repeat earlier steps as needed
- Actual versus expected results
- Revised forecasts
- Updated reports and recommendations
-
How it is asked
-
Name the step from an activity
An analyst prepares common-size income statements for four peers. Which step?
Preparing scaled statements is process data. Trap: analyze/interpret, which is explaining them.
-
Name the output of a step
Which output is most likely produced in the first step?
Anything about the question and the report (purpose, questions, format, timetable) is step 1. Adjusted statements are step 3; updated recommendations step 6.
-
Input versus output of ratios
A table of liquidity ratios is handed to a colleague who will explain what it means. For the colleague, the table is an input to which step?
Ratios come out of process data and go into analyze/interpret. Output of step 3, input to step 4.
-
Follow-up versus conclusion
After the report, the analyst compares actual results with forecast and revises the target. Which step?
Anything after the recommendation is issued is follow-up, not step 5.
Exam traps
- Putting ratio calculation in analyze/interpret. Computing the ratio is processing; saying what it means is analysis.
- Putting the statement of purpose anywhere but step 1. The purpose sets the questions, the data, the depth and the report.
- Forgetting that step 6 exists, or confusing communicating conclusions (step 5) with follow-up (step 6).
- Starting with the ratios. Resist calculating before you know which decision the numbers must support.
Checkpoint
3 exam-style questions. About 90 seconds each.
1An analyst computes revenue growth and operating margins for a company and its three peers, then writes that margins fell because input costs rose. These two activities belong, in order, to:
2An analyst agrees with a client on the decision to be supported, the form of the final report and the deadline. The output of this step is most likely a:
3Six months after a recommendation, an analyst compares reported quarterly results with the earlier forecast and updates the target price. This activity is best described as:
Key takeaways
- Six steps: purpose, collect, process, analyze, conclude and communicate, follow up.
- Purpose and context drive everything after them.
- Computing is processing; explaining is analyzing. Ratios are the output of one and the input to the other.
- Follow-up repeats earlier steps when new information arrives.
All Financial Statement Analysis formulas, every lesson
Practice exam-style questions on Introduction to Financial Statement Analysis
Questions about this lesson?
Where this comes back
- Financial Analysis Techniques Financial Statement Analysis
- Financial Reporting Quality Financial Statement Analysis
Questions candidates ask
What are the six steps in the financial statement analysis framework?
Articulate the purpose and context, collect data, process data, analyze and interpret the data, develop and communicate conclusions and recommendations, and follow up. Each has its own output, and follow-up repeats the earlier steps as new information arrives.
Is calculating ratios part of processing data or analyzing data?
Processing. Ratios, common-size statements and adjusted statements are outputs of the process step. Interpreting them, for example explaining a margin decline, is the analyze and interpret step, which uses ratios as an input.
What is the output of the first step of the framework?
A statement of the purpose of the analysis, a list of the specific questions to be answered, the nature and content of the report, and the timetable and resources for completing it.
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