Non-GAAP measures and other presentation choices
Companies often headline adjusted earnings that strip out items they call unusual. Some adjustments help, many flatter. In filings with the US Securities and Exchange Commission (SEC), the comparable figure under generally accepted accounting principles (GAAP) must be shown with equal or greater prominence, with a reconciliation and a reason. Companies reporting under International Financial Reporting Standards (IFRS) face similar rules.
Before this: Why managers misreport, and what stops them
On the exam
- Describe presentation choices, including non-GAAP measures, that could be used to influence an analyst’s opinion
Describe presentation choices, including non-GAAP measures, that can influence an analyst. Expect a rule question (prominence, reconciliation, what is prohibited), a question on which adjustment is questionable, and a short calculation of adjusted earnings.
How deeply to learn each part
- Know the idea
- Understand it in general. It frames other topics, but you will not calculate with it.
- Use it
- Understand it well enough to solve a question with it. Recognize when it applies.
- Memorize
- Learn it by heart. The exam will not give it to you.
You know this one. The full lesson is folded away. The takeaways, formulas and checkpoint below are your quick refresher, and the checkpoint is a fair test of whether you still do.
You tested strong here. The full lesson is folded away. The takeaways, formulas and checkpoint below are your quick refresher, and the checkpoint is a fair test of whether you still know it.
What is a non-GAAP measure, and why does it matter?
Non-GAAP financial measures are performance or liquidity figures that differ from the ones the accounting standards produce. Net income and cash flow from operations are the standard measures. Adjusted earnings and adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) are the company’s own versions. Other names are pro forma earnings , non-IFRS measures and alternative performance measures .
Management likes them for reasons that sound fair. The adjusted number removes noise, makes companies comparable, and often matches what lenders measure in covenants. The concern is that leaving out only the bad items, and leading with the result, is an aggressive way to present the year. It draws attention away from a weak GAAP result.
Adjusted EBITDA is the typical case. EBITDA itself is net income plus interest, taxes, and depreciation and amortization. Companies then add their own items: operating lease rentals (earnings before interest, taxes, depreciation, amortization, and rent, or EBITDAR), share-based compensation, acquisition costs, impairments, litigation costs, gains or losses on debt extinguishment.
What rules apply when a company reports one?
The answer differs by regime, but the principle is the same: show the standard number, link the two, and explain.
Since 2003, any SEC filing that contains a non-GAAP financial measure must also include:
- the most directly comparable GAAP measure with equal or greater prominence ;
- a reconciliation from the non-GAAP measure to the GAAP one, which is the reconciliation requirement ;
- an explanation of why management thinks the measure is useful, plus any other purpose it serves.
The SEC also sets prohibited adjustments . A non-GAAP liquidity measure may not exclude charges that need cash settlement, except earnings before interest and taxes (EBIT) and EBITDA. And a performance measure may not eliminate or smooth items labeled non-recurring, infrequent or unusual when they are likely to occur again, which the SEC tests as similar items within two years before or after the reporting date.
Under IFRS, the management commentary statement (2010) asks for a definition and explanation of any measure not defined by IFRS, including why it is relevant, and a reconciliation to the IFRS statements. Guidelines from the European Securities and Markets Authority (ESMA), issued in October 2015, on alternative performance measures add that the measure must be presented consistently over time.
- SEC filings (US GAAP and IFRS filers) Memorize since 2003
- Required
- Most comparable GAAP measurewith equal or greater prominence
- Reconciliationfrom the non-GAAP figure to the GAAP one
- Explanationwhy it is useful, and any other purposes
- Prohibited
- Excluding cash-settled charges from a liquidity measureexcept EBIT and EBITDA
- Calling an item non-recurring, infrequent or unusualif it is likely to recur or occurred within the past two years
-
- IFRS and Europe Use it management commentary; ESMA guidelines on alternative performance measures
- Define and explain including why it is relevant to users
- Reconcile to the IFRS financial statements
- Keep it consistent over time
-
Exam tip When a question asks what is “required”, pick GAAP equal prominence plus reconciliation. When it asks what is “prohibited”, think “leading with the non-GAAP number” or “calling a repeat a one-off”.
How do you judge an adjustment?
Ask three questions of each add-back. Does it keep coming back? Does it use cash? Do owners still bear it? An item that recurs or costs owners something is part of the business, whatever label it carries.
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The same logic applies to adjusted EBITDA.
What other presentation choices can steer you?
Numbers are not the only lever. Presentation choices shape which number you see first and how you read it.
- The favorable metric leads the press release and the GAAP figure sits deep in a table.
- Recurring costs are relabeled “special items” year after year.
- A loss is placed in other comprehensive income or equity instead of the income statement, so the location of recognition hides it.
- Management commentary stresses the good news, or stays the same from period to period.
- Segment definitions change or segments are aggregated, hiding a weak unit.
Go deeper Operating metrics are different
Subscribers, same-store sales or units shipped are operating metrics, not non-GAAP financial measures, so the reconciliation rule does not apply to them. Judge them the other way: are they defined the same way each period, and do they link to revenue and cash?
Go deeper Why adjusted figures spread
Three forces helped. In the 1990s, large restructuring charges were routine, so companies excluded them to show “operating” performance. Before 2001, goodwill amortization dragged on acquirers’ profits, so they presented earnings before it. And lenders often write covenants on a net income variant, which companies then reuse in their releases. EBITDA became popular because it removes differences in depreciation, amortization and restructuring across companies.
Memorize this
MemorizeSEC rules for non-GAAP measures
| Required | Prohibited |
|---|---|
| Most comparable GAAP measure shown with equal or greater prominence | Excluding cash-settled charges from a liquidity measure (EBIT and EBITDA are the exceptions) |
| Reconciliation to the GAAP measure | Removing items labeled non-recurring, infrequent or unusual when similar items occurred in the past two years or are likely in the next two |
| Explanation of why the measure is useful, and other uses |
Memory hook GAAP first or equal, reconcile, explain. A repeat is never a one-off.
Know it cold Non-GAAP measures are allowed, not banned. The conditions are the exam.
MemorizeIFRS and Europe
| Requirement | Source |
|---|---|
| Define and explain the measure and its relevance | IFRS management commentary statement; ESMA guidelines (October 2015) |
| Reconcile to the financial statements | Same |
| Present consistently over time | ESMA guidelines |
Memory hook Define, reconcile, explain, stay consistent.
Know it cold The IFRS world asks for the same things as the SEC, just under different names.
MemorizeThree questions for every add-back
| Question | If yes | Typical call |
|---|---|---|
| Does it come back year after year? | It is a normal cost | Reject (recurring restructuring) |
| Does it use cash? | It is a real cost | Reject |
| Do owners bear it even if no cash moves? | It is a real cost | Reject (share-based pay) |
| Non-cash and tied to past deals? | Not about today | Accept (amortization of acquired intangibles) |
Memory hook Does it come back? Does it cost cash? Does someone pay for it?
Know it cold Every add-back is a claim. Make each one earn its place.
- SEC filings (US GAAP and IFRS filers) Memorize since 2003
- Required
- Most comparable GAAP measurewith equal or greater prominence
- Reconciliationfrom the non-GAAP figure to the GAAP one
- Explanationwhy it is useful, and any other purposes
- Prohibited
- Excluding cash-settled charges from a liquidity measureexcept EBIT and EBITDA
- Calling an item non-recurring, infrequent or unusualif it is likely to recur or occurred within the past two years
-
- IFRS and Europe Use it management commentary; ESMA guidelines on alternative performance measures
- Define and explain including why it is relevant to users
- Reconcile to the IFRS financial statements
- Keep it consistent over time
-
Quick example
Net income is 200. Management adds back amortization of acquired intangibles (15) and a restructuring charge booked every year (40). Accepting only the amortization gives 200 + 15 = 215, not 255.
- 200+15= 215
- 200ENTER15+ 215
ENTER enter (on the HP, puts the number on the stack)
Quick example
Net income 90, taxes 30, interest 25, depreciation and amortization 45: 90 + 30 + 25 + 45 = 190.
- 90+30+25+45= 190
- 90ENTER30+25+45+ 190
ENTER enter (on the HP, puts the number on the stack)
How it is asked
-
What must a US registrant do?
A US registrant presents an adjusted measure in an SEC filing. What is required?
The comparable GAAP measure with equal or greater prominence, a reconciliation and an explanation. Auditing the measure, or leading with it, are traps.
-
Adjusted earnings after your own judgment
Net income 64. Add-backs: store closures every year (14), amortization of acquired intangibles (9), share-based pay (11). Accept only amortization.
64 + 9 = 73. Accepting everything gives 98; accepting amortization and share-based pay gives 84.
-
Which practice is prohibited or questionable?
An item labeled non-recurring appeared in each of the last three years.
The SEC prohibits calling it non-recurring when similar charges occurred in the past two years or are likely in the next two. An analyst treats it as a normal operating cost.
Exam traps
- Thinking non-GAAP measures are banned. They are allowed with prominence, reconciliation and explanation.
- Accepting recurring 'non-recurring' charges. A repeat is part of running the business.
- Treating share-based compensation as a free add-back because no cash moves. It is a real cost to owners.
- Forgetting that EBIT and EBITDA are the exception to the liquidity-measure rule.
Checkpoint
3 exam-style questions. About 90 seconds each.
1A US registrant includes adjusted operating profit in an earnings release filed with the SEC. It is most likely required to:
2Halvorsen Retail reports net income of 64. Its adjusted figure adds back store-closure charges of 14 (recorded in each of the last three years), amortization of acquired intangibles of 9 and share-based compensation of 11. An analyst who accepts only the amortization add-back would use adjusted net income closest to:
3Which of the following non-GAAP practices is most likely prohibited in SEC filings?
Key takeaways
- Non-GAAP measures are allowed with equal or greater GAAP prominence, a reconciliation and an explanation.
- Judge each add-back: does it recur, does it use cash, do owners bear it?
- Watch emphasis, labels and classification, not only the numbers.
Quick example
Net income is 200. Management adds back amortization of acquired intangibles (15) and a restructuring charge booked every year (40). Accepting only the amortization gives 200 + 15 = 215, not 255.
- 200+15= 215
- 200ENTER15+ 215
ENTER enter (on the HP, puts the number on the stack)
Quick example
Net income 90, taxes 30, interest 25, depreciation and amortization 45: 90 + 30 + 25 + 45 = 190.
- 90+30+25+45= 190
- 90ENTER30+25+45+ 190
ENTER enter (on the HP, puts the number on the stack)
All Financial Statement Analysis formulas, every lesson
Practice exam-style questions on Financial Reporting Quality
Questions about this lesson?
Where this comes back
- How accounting choices and estimates manage earnings, cash flow and the balance sheet Financial Reporting Quality
- Equity Valuation: Concepts and Basic Tools Equity Investments
Questions candidates ask
What are non-GAAP financial measures?
Non-GAAP financial measures, also called pro forma, adjusted or alternative performance measures, are figures such as adjusted earnings or adjusted EBITDA that differ from the amounts calculated under the accounting standards. They are allowed, with conditions on prominence, reconciliation and explanation.
What are the SEC rules for non-GAAP measures?
The most directly comparable GAAP measure must appear with equal or greater prominence, the two must be reconciled, and management must explain why the measure is useful. Cash-settled charges cannot be excluded from liquidity measures other than EBIT and EBITDA, and likely-to-recur items cannot be called non-recurring.
Should analysts add back share-based compensation?
Most careful analysts do not. It uses no cash, but it dilutes owners and replaces cash pay the company would otherwise make, so it is a real cost. An analyst accepts an add-back only if it is truly non-recurring or unconnected to running the business.
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